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21 Powerful Ways to Persuade People

21 Powerful Ways to Persuade People is written by Adam Cox. "The power of this persuasion method comes from the feeling of obligation to reciprocate the concession you initially gave.People will be more receptive to grant your true (and smaller) request after they declined the first (and bigger) one. They will feel embarrassed to turn down the second favor, especially if it's much easier to comply than the first request."

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